storytelling is design.
(and design is storytelling.)
A good story makes an abstract idea concrete. It rallies people around your vision. It sneaks under the radar of our overthinking minds. It moves ideas through companies and it captures the hearts of customers. Storytelling isn’t fluff—it’s the way to make things happen.
We love technology. But if it’s not designed with humanity at the core from the get-go, it can lead to some pretty dark places. (If you’ve ever felt burned out after 8 hours of video calls, you know what we’re talking about.) The more tech we introduce to the world, the more humanity we need.
technology needs humanity just as much as humanity needs technology.
organizational success rides on the success of individuals.
Companies are really just groups of people working together toward a (hopefully) common goal. And people are weird, beautiful, messy creatures with their own dreams, fears, and personal agendas. Understanding the needs and motivations of individuals can help you design a system that works better all around.
joy is a powerful metric.
Imagine a meeting where everyone is having fun and seeing each other as whole human beings. Now imagine a meeting where everyone is stressed out and shut down. Which meeting do you think will be more productive? Never underestimate the transformative power of having a good time.
requires a leap of faith.
Doing something entirely new is hard. There are lots of ways to de-risk the journey (like empathetically listening to your customers, and iterating on prototypes) but intuition and creative leaps are the hard-to-quantify secret sauce of big steps forward.